Some of the key points of Cory Doctorow's 2024 essay "No One Is the Enshittifier of Their Own Story " are summarized in his paragraph:

My early writings on enshittification focused on its symptoms, the way platforms decay. The progression of the disease looks like this: First, com­panies are good to their users. Once users are lured in and have been locked down, companies maltreat those users in order to shift value to business customers, the people who pay the platform’s bills. Once those business users are locked in, the platform starts to turn the screws on them, too – extracting more and more of the value generated by end-users and business customers until all that remains in the meanest residue, the least amount of value that can keep everyone locked into the platform.

In Toki Pona, perhaps part of this could be rendered:

kulupu esun sona sin li kama e ko jaki tan seme
tenpo wan la ona li pona
taso jan kepeken ona ken ala weka la kulupu esun sin li pali e ike tawa jan ni
ona li pana e mani mute tawa kulupu esun kepeken
taso esun kepeken ni ken ala weka la kulupu esun sin li pali e ike tawa ni
kulupu esun sin li jo e mani ale tawa ona
ni li ike

toki pona	loose translation
kulupu esun sona sin li kama e ko jaki tan seme	why do new technology companies become poopy?
tenpo wan la ona li pona	initially, they are good
taso jan kepeken ona ken ala weka la kulupu esun sin li pali e ike tawa jan ni	but when their human users cannot leave, the new companies act bad to those people
ona li pana e mani mute tawa kulupu esun kepeken	they give a lot of money to business users
taso esun kepeken ni ken ala weka la kulupu esun sin li pali e ike tawa ni	but when those business users cannot leave, the new companies act bad to them
kulupu esun sin li jo e mani ale tawa ona	the new companies take all the money for themselves
ni li ike	this is bad

_{(cf For Themselves (2003-06-08), Do the Right Thing Well (2016-01-12) ...) - ^z - 2025-06-27}